big country organic Brewing co.

I am the Creative Marketing Manager for Big Country Organic Brewing Co. In this role, I’ve been able to flex both my creative and analytical muscles, not only growing my skills as a certified marketing girlie but also my palate for IPAs. I manage all content for Big Country’s social channels, from strategic TikToks to full-scale content photoshoots. I also create digital ads, design and maintain the website, and help bring events to life. I wear just about every hat you can think of, from photoshoots in Whole Foods, to seeing my designs come to life on billboards, to pouring beer at festivals. Want to know what hops are in our lagers or what our average CPC was in 2025? Maybe our most viral TikTok or what makes our beer organic? I can answer it all!

Please see photo work for Big Country here.


tiktok: 2024 - 2026

  • 2,400 follower growth (currently 2,400 as of June 2026)

  • 1,100,000 organic impressions

  • 12,000 profile views

  • 70,000 engagements (6.75% engagement rate)

instagram: 2024 - 2026

  • 2,900 follower growth (currently 8,600 as of June 2026)

  • 420,000 organic impressions

  • 24,000 profile views

  • 69,000 engagements (8% engagement rate)

youtube: 2024 - 2026

  • 151,00 organic views

  • 2,000 engagements

pinterest: 2025 + 2026

  • 331,000 organic impressions

  • 6,700 engagements

other

  • Billboard design

  • Merch design

  • Sales sheet design

  • Event planning

  • Strategic product donations and collaborations

  • Guerilla sidewalk stencils

  • Digital shelf management

  • Radio ads

digital ads

Includes creative, copy, set up, reporting, strategy, scheduling. ALL OF IT!

  • Google Search + YouTube (Demand Gen) ads

  • Meta ads

  • Streaming ads via Disney Campaign Manager and MNTN Streaming

  • Groundtruth geotargeting ads

  • Instacart, Kodi platform for Gopuff ads

  • Spotify

  • Influencer campaigns