big country organic Brewing co.
I am the Creative Marketing Manager for Big Country Organic Brewing Co. In this role, I’ve been able to flex both my creative and analytical muscles, not only growing my skills as a certified marketing girlie but also my palate for IPAs. I manage all content for Big Country’s social channels, from strategic TikToks to full-scale content photoshoots. I also create digital ads, design and maintain the website, and help bring events to life. I wear just about every hat you can think of, from photoshoots in Whole Foods, to seeing my designs come to life on billboards, to pouring beer at festivals. Want to know what hops are in our lagers or what our average CPC was in 2025? Maybe our most viral TikTok or what makes our beer organic? I can answer it all!
Please see photo work for Big Country here.
tiktok: 2024 - 2026
2,400 follower growth (currently 2,400 as of June 2026)
1,100,000 organic impressions
12,000 profile views
70,000 engagements (6.75% engagement rate)
instagram: 2024 - 2026
2,900 follower growth (currently 8,600 as of June 2026)
420,000 organic impressions
24,000 profile views
69,000 engagements (8% engagement rate)
youtube: 2024 - 2026
151,00 organic views
2,000 engagements
pinterest: 2025 + 2026
331,000 organic impressions
6,700 engagements
other
Billboard design
Merch design
Sales sheet design
Event planning
Strategic product donations and collaborations
Guerilla sidewalk stencils
Digital shelf management
Radio ads
digital ads
Includes creative, copy, set up, reporting, strategy, scheduling. ALL OF IT!
Google Search + YouTube (Demand Gen) ads
Streaming ads via Disney Campaign Manager and MNTN Streaming
Groundtruth geotargeting ads
Instacart, Kodi platform for Gopuff ads
Spotify
Influencer campaigns